Privacy Policy
Learn about our privacy policy and third-party data processing.
Customer Data Protection Notice
About this Data Protection Notice
At BLUE IVY, the proper handling and protection of your information is of utmost importance.
This Customer Data Protection Notice (hereinafter, “Data Protection Notice”) explains how we process your personal data stored in our BIC DATABASE, in accordance with the principles of fairness and transparency. Through this Notice, we commit to using your personal data exclusively for the purposes outlined herein and to making our best efforts to protect it from unauthorized use.
Additionally, this Data Protection Notice informs you of the existence of, and the procedures for exercising, your rights regarding personal data protection, so that you may have full control and decision-making power over your personal data.
Identity and Contact Details of the Data Controller
The data controller is BLUE IVY, with the following contact details:
Address: 121 Alhambra Plaza, Suite 1000, Coral Gables, 33134, Miami, Florida
Phone number: (786) 928 8024
Email: info@blueivycoaching.com
Data Protection Officer
Our Data Protection Officer (DPO) is the person at BLUE IVY responsible for overseeing your personal data rights. You may contact the DPO via the following means:
Address: 121 Alhambra Plaza, Suite 1000, Coral Gables, 33134, Miami, Florida
Phone number: (786) 928 8024
Email: info@blueivycoaching.com
You may contact the DPO on business days from 9:00 AM to 7:00 PM.
Categories of Personal Data
To fulfill the purposes stated in this Notice, we may collect and process the following categories of personal data:
Identification
Contact details
Credit-related information
Location
Use of Cookies on the Website
The Digital Channels use cookies, and their use is subject to BLUE IVY’s Cookie Policy, which can be reviewed at the following link:
www.blueivycoaching.com/cookie-policy/
Purposes and Legal Basis for Data Processing
| Purpose of Processing | Legal Basis |
|---|---|
| Provide the service, maintain it, and manage the contractual relationship | Contractual and legal obligation |
| Information verification for registration with the Civil Registry and public authorities | Legal obligation |
| Billing activities and payment processing | Contractual and legal obligation |
| Contacting through phone calls, emails, SMS, and other electronic or physical communication channels for service management or benefit-related matters | Contractual and legal obligation |
| Comply with service quality regulations | Legal obligation |
| Cooperation with law enforcement and regulatory agencies in accordance with applicable laws | Legal obligation |
| Process data of minors with consent from legal guardians to offer BLUE IVY services | Consent |
Further Processing Purposes:
| Purpose | Legal Basis |
|---|---|
| Informing you about the launch or changes of new services aligned with your interests via various communication channels | Legitimate interest |
| Profiling using data provided by you, public sources, third parties, and inferred data for advertising, promotional, or informational purposes | Consent |
| Sharing information about BLUE IVY and affiliated services | Consent |
| Sharing your testimony (if authorized) on social media | Consent |
| Inviting mothers to join the Mother Ambassador Program | Consent |
| Processing personal data collected through the Mother Ambassador Program in accordance with BLUE IVY’s data protection standards | Contractual and legal obligation |
Security Measures
BLUE IVY adopts the necessary security measures to ensure the protection of the Data Subject’s information in order to prevent its alteration, loss, unauthorized access and/or processing, taking into account the nature of the information and the risks to which it may be exposed. To protect the Data Subject’s personal data, BLUE IVY strictly complies with the provisions of the Law and its regulations.
Revocation of Consent
You may revoke your consent at any time for those purposes where consent is the legal basis. To do so, please send an email to info@blueivycoaching.com or call (786) 928 8024 to request the Rights Request Form, which will be handled in a timely manner.
Types of Data Collection and Processing
Direct collection: The personal data we process includes the data you provide directly to us.
Indirect collection: We may also process data obtained indirectly through public sources, publicly accessible databases, or through transfers from third parties duly authorized to share such data.
Observed and inferred data: When you use our services, we may collect observed or inferred data based on your behavior.
Observed data may include:
Information about your browser
Your navigation behavior on our websites or apps
Your device type and connection details
Device location
Interaction with and consumption of our content
Session duration and connection times
Other relevant data added to this Notice over time
Inferred data consists of statistical information generated based on your interaction with our platforms. This data will only be processed if you have provided prior consent.
Data Retention Period
We will retain your personal data for as long as necessary to fulfill the purposes described in this Data Protection Notice, unless a longer retention period is required by law or needed to resolve disputes, protect our legal rights, or comply with our contractual or legal obligations. When determining the appropriate retention period, we consider the amount, nature, and sensitivity of the data.
Data Transfers
To fulfill the objectives of this Data Protection Notice, we may transfer your personal data to national or international entities without requiring your consent, in the following cases:
To companies within the BLUE IVY group, for the purposes stated in this Notice.
To competent authorities as required by applicable regulations.
To the Civil Registry for identity validation purposes.
If you do not object, we may transfer your data to the following additional recipients:
University coaching and student support companies located in countries such as the United States, El Salvador, and others.
Third-party companies, including financial institutions, so they may:
Create consumer profiles and habits
Send you advertisements
Contact you to offer goods and/or services
Determine your eligibility for the products/services they offer
If you do not wish for BLUE IVY to transfer your personal data, please send an email to info@blueivycoaching.com. You may change your preference at any time.
Refusal to Provide Personal Data
The main purpose for which we process your personal data is to provide the services you have contracted with us. Therefore, if you refuse to provide your personal data, we will be unable to fulfill this purpose.
Data Accuracy
You are obligated to provide accurate personal data. When you provide your information directly, we will assume it is true and correct. If we have objective evidence that the data is inaccurate, we will proceed to update, correct, or delete it accordingly.
Providing incorrect or inaccurate data may prevent us from delivering the contracted service.
Exercise of Your Rights
You may exercise your rights to access, delete, rectify or update, object, cancel, limit processing, and avoid decisions based solely on automated processing, as well as revoke your consent for data processing, by sending an email to our Data Protection Officer at info@blueivycoaching.com.
The DPO will provide the “Data Rights Request Form”. To process your request, you or your legal representative must prove your identity and, if applicable, the legal authority to represent you. The request must include:
Your full name and email address or any other means to receive responses
A document proving your identity and, if applicable, that of your legal representative
A clear and precise description of the personal data in question and the specific request
If your request is incomplete or requires clarification, or if it lacks the necessary documentation, our DPO may request the missing elements within five (5) business days after receiving your request. You will then have ten (10) business days to respond. If you do not respond within this timeframe, your request will be archived, and you will be notified of its rejection. However, this will not prevent you from submitting a new request in the future.
If the request is valid, our DPO will respond within fifteen (15) business days of receipt, and the service will be free of charge.
Right to Data Portability
You or your legal representative may exercise the right to data portability, requesting your personal data in a compatible, up-to-date, structured, common, interoperable, and machine-readable format, or request that it be transferred to a data controller of your choice.
Once your data portability request has been fulfilled, we will delete your personal data, unless you indicate otherwise.
Note: The portability right does not apply to data that has been inferred, derived, created, or generated through BLUE IVY’s internal analysis or processing.
In Case of a Complaint
If you believe your rights regarding personal data protection have been violated, you have the right to file a complaint with:
The Superintendence for Personal Data Protection, or
The data controller at BLUE IVY with the following contact details:
Address: 121 Alhambra Plaza, Suite 1000, Coral Gables, 33134, Miami, Florida
Phone: (786) 928 8024
Email: info@blueivycoaching.com
Changes to this Data Protection Notice
We reserve the right, at our sole discretion, to change, modify, add, or remove parts of this Data Protection Notice at any time. If any changes occur, we will inform you using the same method by which this Notice was made available to you.
Automated Decision-Making
You have the right not to be subject to decisions based solely on automated processing. If you wish to exercise this right, please send an email to info@blueivycoaching.com and our Data Protection Officer will address your request.
Applicable Law and Jurisdiction
This Data Protection Notice is governed by and interpreted in accordance with the conflict resolution regulations and applicable laws of the Republic of Ecuador, and is subject to the jurisdiction of the Courts of Quito, Ecuador, and the National Authority for Personal Data Protection.
Last update: 2025
